Governance  15.7

Governance assesses Aveda's ethical, transparent, environmentally and socially impactful practices. It also measures its ability to consider all relevant stakeholders when making decisions and pursuing Aveda's mission. To reinforce its more than 40-year-old belief that ecological and profit goals can be achieved simultaneously, Aveda transitioned to a non-profit organization. —For B Lab, this means Aveda is “fulfilling its mission.”
 

 22.9 employees

In this area, contributions to employees' financial security, health, safety, career development, and satisfaction are evaluated. Some examples of the supportive environment Aveda provides for its employees include location flexibility, access to work-life support programs at any time, and 20 weeks of fully paid parental leave.

Community  21.6

In this area, Aveda measures its engagement with and impact on the communities in which it operates and sources its products. In addition to establishing social and environmental programs in the communities from which it sources raw materials, it is working to improve transparency in its supply chain through blockchain programs.

Aveda's commitment to providing and protecting clean water has amounted to over $69 million since 1999. Furthermore, as the first private company to endorse and sign the CERES (Coalition for Environmentally Responsible Economies) principles in 1989, Aveda has supported efforts to address sustainability challenges such as climate change, water scarcity and pollution, and unfair working conditions.

Environment  25

The impact on the air, climate, water, land, and biodiversity, as well as Aveda's environmental management, are reflected in this area. Under its founding mission, Aveda formulates its products according to the principles of green chemistry, creating cosmetics that are safe, high-performance, 100% vegan*, and Leaping Bunny certified for people.

Aveda was also the first cosmetics company to use 100% recycled (PCR) PET in its packaging. Currently, more than 85% of the PET packaging and jars for its skincare and hairstyling products are made from 100% recycled (PCR) PET. Renewable energy (in the U.S.) is used in the manufacturing of its products. Finally, more than 85% of Aveda's waste is reused or recycled at its primary manufacturing facilities.

Customer  4.4

In this area, feedback channels, data privacy and security, products and services, and marketing ethics are evaluated. We are ISO 22716 certified. Aveda is also transparent about the data we collect and use. Providing our customers with the best possible experience is one of Aveda's top priorities.